Help your customer to understand what your vehicle will do for their bottom line, by demonstrating the long-term lower costs of choosing your vehicle. Show how lower fuel consumption, higher residual value and lower maintenance costs will offset vehicle price and reduce cost per mile/kilometre or cost per month. Compare TCO of new vehicle to vehicles in your customer’s existing fleet, competitor vehicles and other vehicles in your range. Print a professional report of your TCO calculation.

Build a deeper relationship of trust, by demonstrating your interest in your customer’s profitability. Teach them basic TCO principles, or help them to double-check their own calculations, so they can make profitable decisions in their business. Compare Costs vs Revenue to predict profit, and to identify the break-even point of a tender, in support of a ‘Take it or Leave it’ decision. Whether your customer thinks about costs and profit as per month or per mile, you’ll have the numbers they need at your fingertips. With you as a consultant in your customer’s business, there’ll be no nasty surprises for your customer.